In order to market anything – a product, a person, an organization or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as your measuring stick when evaluating any, and all, marketing materials and strategies. To begin the process you’ll need to answer (honestly and thoughtfully) the questions I’ve listed below. Let’s Get Started What products and/or services do you offer? What are the qualities of the services and/or products......
Freelance copywriters, graphic designers, and new ad agencies need a plan of action. As a freelancer,...Continue Reading
Critical to effective brand management is the clear definition of the brand’s audience and the objectives...Continue Reading
Earlier, just as a name, slogan, sign, symbol or design defined a BRAND. Today brand is a bit more complex, but even...Continue Reading
If Shakespeare were writing today, he probably would leave out the lines: “What’s in a name?...Continue Reading