brand identity

In order to market anything – a product, a person, an organization or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as your measuring stick when evaluating any, and all, marketing materials and strategies. To begin the process you’ll need to answer (honestly and thoughtfully) the questions I’ve listed below. Let’s Get Started What products and/or services do you offer? What are the qualities of the services and/or products......

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