Develop Your Brand Identity
In order to market anything – a product, a person, an organization or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as your measuring stick when evaluating any, and all, marketing materials and strategies. To begin the process you’ll need to answer (honestly and thoughtfully) the questions I’ve listed below.
Let’s Get Started
- What products and/or services do you offer? What are the qualities of the services and/or products offered? Be sure to be as specific as possible.
- What are the core values of your products and services? What are the core values of your company? When thinking about values, think about what’s “important” to you and your audience.
- What is the mission of your company? This is often a question of ethics and standards.
- What does your company specialize in? Meaning, what is your niche?
- Who is your target market audience? Identify those attracted to your products and services.
- What is the tagline of your company? What kind of message is your tagline sending to your prospects? Keep your tagline “very” short.
- Once you’ve answered the first six questions, create a personality for your company that clearly represents your products or services. Ask, what qualities sets you apart from the competition? Is the personality of your company innovative, traditional, hands-on, creative, energetic or sophisticated?
- To find, post questions, comments, and answers to the questions above please visit our Facebook Page.
- Focus like a laser on your target audience when answering each question because it’s all about reaching the right people.
- Keep track of this exercise in a notebook specifically geared to the Brand development of your company.
- Above all, be honest when answering these questions or you’ll miss the opportunity of identifying what makes your company unique.
June 13, 2017
June 8, 2017
June 8, 2017