Speed is power in digital marketing. As one of the leading factors of search rankings, website owners should be more conscious on how fast their respective sites load. This notion was further reinforced when Google launched the Mobile addon update that put the premium on mobile-friendly and responsive websites.
WordPress users have the luxury of being able to keep up with the changing demands of search engines and deliver content to their target audience content at a record speed time.
Below are ways on how you can make your site or blog load faster than ever before to get in the good graces of not search engines but also your target market.
– Install Facebook Instant Articles & Google AMP
The Mobilegeddon is perhaps one of the reasons why Facebook and Google adopted Instant Articles and AMP, respectively. Both are geared towards providing mobile users a more seamless user experience when viewing content on their devices. The mobile audience is crucial as they helped tip the balance of online consumption to a multi-platform approach in which majority of people use mobile and desktop to connect to the internet.
More importantly, both help reduces the loading time of the page onto their devices so they can view the content faster. If you’re considering to implement both on your WordPress site, you may want to try out PageFrog which allows you to convert your published content into Instant Articles as AMP.
– Choose WordPress Hosting
Your web host plays a pivotal part in your site’s loading speed. While it’s true that the tools are only as important as the person using them, this is something that you can’t apply regarding web hosting. If you chose a mediocre or substandard web hosting provider, then your WordPress site will bound to fail despite how stellar your content is or how beautifully designed your site is.
Therefore, you need to choose a web hosting provider that offers not only optimum speed for your WordPress site but also minimal downtime, helpful customer support, and better security. You won’t have to worry about reduced loading speed if your site or blog attracts thousands of traffic at the same time. Your chosen WordPress web host provides you with all the tools and resources to build a high-performing site without compromising on speed.
– Use Content Delivery Network
Even if you chose a good hosting provider to help make your site load faster, there is a way to squeeze more juice out of your loading speed.
The loading speed depends on where your web hosting provider is based on. The farther your visitors are away from the physical web hosting location, the slower your site will load on their end.
To eliminate this issue, you need to use a content delivery network (CDN) which is made up of distribution servers from all over the world. When you set up a CDN onto your WordPress site or blog, the nearest server of your distribution server will deliver the content to your visitors. This will result in faster load times and a more convenient experience for users browsing your site.
A CDN also it does the heavy lifting to make your WordPress site or blog accessible to users and visitors. As a result, it takes away the load that is usually taken over by your web hosting’s servers. By removing the burden of returning HTTP requests from a browser to server and back, your web host can operate more efficiently.
There are lots of content delivery networks to choose from depending on the type of site you have and the volume of visitors you attract to your site on a regular basis.
– Prevent Hotlinking
Since your web host will be one of your most prized online possessions, you want to benefit from all its resources when running your site or blog. However, there will be times when others will ride the coattails of your content and leverage them on their posts.
For example, if you host an infographic or a striking image on your site, some will feature it on their blog post. However, instead of uploading the image to their respective servers, they will just copy the original link hosted on your servers and paste it on their blog post. As a result, they are borrowing your bandwidth instead of using their own. Whenever someone visits the page, your stolen image loads from your server!
The process is known as hotlinking or “content leeching” can slow down your loading speed because others are using it to feature content on their site. This can be damning especially if the person who stole the link to your image is garnering thousands of traffic on a regular basis.
How about you – are there other ways not mentioned above that you implement on your WordPress site to help increase its loading speed? Share them with us by posting on our Facebook Page or Contact Us.