Tag: organisation

brand identity

In order to market anything – a product, a person, an organization or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies. Your brand definition serves as your measuring stick when evaluating any, and all, marketing materials¬†and strategies. To begin the process you’ll need to answer (honestly and thoughtfully) the questions I’ve listed below. Let’s Get Started What products and/or services do you offer? What are the qualities of the¬†services and/or products......

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