Why do you need a WEBSITE? Here are 10 Reasons
Website. what exactly is that? According to Wikipedia, A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.In simple language, a website is a bunch of related material that contains text, images, and may also include video, audio or other media. It can be as simple as a few static pages or as complex as several web applications running simultaneously, and everything in between. A website is a single domain that consists of different web pages.
We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business. If you have a business and don’t have a website, you are losing out on great opportunities for your business. Many different marketing strategies that help your business to grow are fulfilled when you have a website.
A professional website increase your BRAND credibility
Countless small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent stuff, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page is sufficient for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business online is by building a professional website and do effective online marketing. As a business owner, you need to identify where your customer is.
Some distinct benefits of having a professional website for your business?
- Lead Generating Machine. A website is a surefire way to connect with new customers who might be unfamiliar with your business. A well-developed website with proper online presence strategy will always turn a visitor into a prospect, as most likely they were searching for product or service that you offer.More often than not, people turn to the internet when they have a problem. Searching for solutions is easy — but is your business a potential problem solver? With a professional website, you position your business as a solution for your customers’ needs. Plus, you can optimise your website for keywords related to your industry. This will expose your business to new customers on the prowl.
- Always Online. Websites Never Sleep. It will allow your business or organisation to be open 24 X 7 365 days a year. Having a website is the equivalent of having an assistant working around the clock – even weekends and holidays! Your website acts as a digital brochure, sharing up-to-date information about your offerings. Guide potential buyers to the products and services they need by creating an effective website. It answers all frequently asked questions and can even process sales. Having websites with e-commerce capabilities will allow your visitors to make direct purchases online. Thus simplifying sales for both your staff and your customers.
- Improves your local presence. A misunderstanding about websites is that they’re only for national companies or worldwide corporations with global audiences and customer base. In reality, websites are just as, if not more, advantageous for small businesses. In fact, it’s a great way to connect with locals. Plus, search engines often rank results according to location. Thus, it’s pretty clear than an online presence has big benefits even for small businesses who deal locally.
- Website establishes more Customers. According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly grow your customer reach no matter what services or products you offer.
Tips: Building your online presence on social platforms (while important) is not enough.
- Trustworthiness. By building a website you are giving your business the opportunity to tell the customer why they should trust you. The testimonials of existing also increase your business Credibility. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, produce more recurring and new business.
- Take command over your information. If you believe having a Facebook page or an online directory listing (like Yelp, Yellow Pages etc) is enough to promote your business, you’re wrong. When you publish through or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience. Yet, when you run your own website, you’re in control of both the content you produce.
- Not just local, it’s global. Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your products and services across your city and around the world. A large audience means a bigger chance of conversion.
- Professional Email address. There are other ways to do this, but by having a website you can have your own email email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org, but it doesn’t really resonate with customers.
Still not convinced…
- 2.4 billion+ internet users. The Internet is growing every day, so its user. More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
- “Just Google It”. More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices. Your business should be at their fingertips when they look in the search engines.
June 17, 2017
June 17, 2017