Things You Should Consider Before Choosing a Web Designing Firm
In this day and age, the importance of a website to a business is undeniable. The internet plays such a vital role in the everyday business that if it were to stop the world would come to an absolute standstill. Websites play a crucial role, such that nearly 70% of people will at least look up a company online to determine if it’s genuine or not. A company with a heavy online presence attracts more people than one without.
Considering the importance it can have for a business, then, investing in a website can be a pretty risky proposition if you don’t know what you are getting yourself into. You may drive traffic to your website through effective SEO, but to retain the visitors on your site and turning them into prospects is another thing. It requires an intelligently designed website. Your website needs to be different. Your business will just get lost in the ocean of the internet otherwise. Remember new websites make their debut on the internet daily. The scenario out there is very competitive. It’s a mess you can easily avoid, however, if you know the right questions to ask and the right qualities to look out for in the firm you hire.
Here are some things you should always consider before you finally decide who you should hire to design your next website.
– They Have their Own Ideas
A web designer should not be that obedient enough to produce the exact carbon copy of what you have described to him. If so, you are not getting enough worth of your money. Though it’s extremely important for your Web designer to listen to you, your designer must also be able to serve you with some exciting new ideas on the table.
– They Design with CMS in Mind
A Content Management System is one of the most important things you will need for your website. Otherwise every other day, you ‘ll need to call your Developer with another request to update your website. Your web designing agency should be familiar with the best content management systems (WordPress, Drupal, Magento). If he somehow recommends making a static HTML website, you really need to find a time machine to bring him back in this decade.
– They Know Responsive Designs
Responsive designs are simply the best way to design websites these days. The selected web designing agency should be familiar with responsive designs. If they suggest a separate website for mobile viewers then, probably, this agency is not right for you. Generally, responsive design is the preferred solution but in few cases, a separate mobile site could be advantageous. Mobile and tablet usage are growing progressively so your business should be optimized for every device. The right designer will get you there.
– Their Designers know Conversion
A designer has to know more than how to make something look nice. A good web design agency includes a team of designers who know what makes websites convert. That means they know the proper layout, navigation, and calls to action. An “if-it-looks-good-they’ll-convert” philosophy doesn’t cut it these days. Your designer needs to use data and proven methods when creating your site.
– They have experience in more than one Industry
You might think it would be great if your web design company only worked with one industry. After all, if they only do websites for insurance companies, then they must really know insurances, right? Perhaps, but it also means you’re probably going to end up with a website that’s indistinguishable from the other seventy-five websites they did this year. A web design company that works with a wide variety of industries is more likely to create a unique website that will reach a bigger audience. Your website has to stand above the competition, not be identical.
– They Keep up with Modern Design Trends
The last thing you want from a new website is a design that looks like it would’ve been popular last decade. A web designer needs to keep up with the latest technology and modern design trends. Customers are much more likely to trust a business if their website looks modern. Good design companies incorporate what’s hot on their websites. A web designer needs to be familiar with parallax scrolling, flat design, responsive, and dozens of other styles and elements. Of course, that doesn’t mean they should just push all the newest fads. There needs to be a balance between what’s modern and what’s proven. A website has to do more than just look fresh.
– They Have Longevity
The web may change very fast these days, but that doesn’t mean you should trust some fly-by-night web design company that probably won’t be around in a year. Every year there are tons of new design companies that pop up—and just as many that close down. A true test of a web design agency’s ability is their longevity. You want a company that’s been around for a while—and one that plans to stick around. The more experience a design company has, the more they’ve had to change and adapt to the many new trends of the internet. And the more likely they’ll be around next year to help support your new website.
– They Have a Portfolio of Live Websites
What’s the best way to see if a web design company knows their stuff? Look at the work they’ve done. But don’t trust screenshots of homepages. You want to see the websites they’ve made in action. Take the time to look through their portfolio and actually visit the sites they’ve designed. If you don’t see anything you like, then they’re not going to be a good fit.
– They have worked at both Local and National Levels
Whether you’re a national brand or a local business, you need a web design agency that knows both. If your designer has only worked with local businesses, then there’s a good chance your new website won’t be designed for big success. The more audiences your designer knows, the better odds your website will be able to help you reach your business goals. You need a designer who can think both big and small.
– They are not Excessively Cheap
Your website is one of the most vital pieces of your business. This is not an area where you can afford to cut corners. When a web design company tells you they’ll build a custom website for $2500, they really mean they’ll drag and drop your text and logo into a $129 WordPress theme that 12,000 other websites use. If you want a website that’s going to work for your business, you have to be willing to invest in it. A great website will yield a high return on investment. A bad website will result in a stagnant business.
Finding the right web design agency is not the easiest job you have as a business owner. But once you find the right designer, your job becomes a whole lot easier.